About > Who We Are
We’re an ethical brand directory for everything from cribs to coffins. So if you’re anywhere between being born and being dead, we’ve got something for you.
We’re not just a list. We’re not just a catalogue. We’ve got purpose, and so do all the brands we work with.
Doing good shouldn’t be a rebellious act. But until that changes, here we are.
Get your hands on the good stuff.
Whether it’s toothbrushes, tampons, or technology, you’re gonna need to buy stuff. Might as well buy it from brands that are doing the world a favour.
BUT HOW WOULD YOU KNOW?
You don’t have to do research for hours, we’ve done the job for you. We only work with brands that we believe in. It’s not about certifications, it’s about real people doing real good stuff.
All brands in our directory align with our main values:
> Proactively create a positive impact
> Prioritise ethical production, animal and human rights
> Create products with planet-friendly materials that are built to last
> Empower a fair and diverse workforce
> Lead with transparency in business practices
Our own impact
Today we have over six hundred brands in our community, and last year we helped more than twelve thousand people find an ethical alternative.
Our work advances Sustainability Development Goal #12: Responsible Consumption and Production, and as a Social Enterprise, we generate positive impact by doing business. And we love it!